Play-Doh for Adults May Be the Most 2020 Product Innovation Yet - Adweek

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As a decidedly unconventional holiday season approaches, 64-year-old kids modeling compound Play-Doh is launching its first-ever product specifically for adults, which will be available at retail giants Amazon and Walmart.

The scented product line, aptly named Play-Doh for Grown Ups, was inspired by “comical trends, iconic themes and pop culture favorites,” according to a spokesperson.

While kids are stuck with more generic color names, adults are treated to what the spokesperson described as wit with monikers such as Lord of the Lawn, Mom Jeans and Overpriced Latte. Grown-ups also get “sophisticated packaging” with “fun character illustrations” and a scoop, which is presumably included to minimize product loss under fingernails among a less forgiving clientele.

“People of all ages … can now enjoy the familiar scents of … [the] joys of adulthood from the comfort of a Play-Doh can,” the spokesperson said.