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Building on their strong product momentum since 1971 and becoming a world-class innovation brand, Terramar is celebrating their 50 years of innovation with the launch of new products and fabrics in their 2021 / 2022 collection. Founded in 1971 as an importer of oiled wool sweaters and foul weather clothing from the U.K., the brand has continuously provided millions of consumers with revolutionary fabrics keeping them warm, comfortable, and stylish over the years. When the brand launched ThermaSilk® in the 1980’s, Terramar quickly became known for their quality and unique fabrics and became the largest importer of pure silk underwear in the world. Today, the brand continues to innovate through baselayers which are part of a layering system to keep you warm and dry through any level of activity or climate.
Terramar has always been a fabric first brand. This means that all the fabrics Terramar uses are engineered and made for and by Terramar. “Over the years we have pushed our R&D department to find and create fabrics that deliver the benefits our consumers require. Through our amazing sourcing, we have created fabrics such as ThermaWool®, ThermaSilk® and the use of recycled materials in many of our garments. For the next 50 years, we will continue our focus on developing new fabrications and raising the bar on sustainability through our organization, making sure we protect the earth that we encourage people to get out and enjoy,” stated Miriam Lieberman, Terramar’s Vice President.
“From a user standpoint, the Fusion men’s and women’s tops and bottoms are some of our most innovative products to date. The use of Graphene in the fabric helps with thermoregulation as well as acts as an odor inhibitor, has an integrated balaclava, and has a UPF rating of 50+ makes this an ideal piece for many cold-weather outdoor activities,” remarked Benjamin Smith, Terramar’s Chief Innovation Officer. New for the 2021 / 2022 season is the introduction of Graphene into the new Fusion Mid-Layer. This revolutionary fabric provides superior warmth through the use of a proprietary Graphene infused polyester which produces a lightweight, soft and strong garment. The Fusion collection also utilizes a waterless dying process saving about 70% of the water normally used to dye fabric during production.
Also new for the 2021 / 2022 season is a new women’s collection called ‘Below Zero’. The Below Zero midweight collection offers extra durable 4-way stretch fabric that takes prints well and is great for layering. Terramar is also offering women’s prints for the Ultra Merino and Cloud Nine collections. To see the full Terramar Winter 2021 / 2022 line and learn more about their innovative fabrics and products, click over to www.terramarsports.com.
About Terramar: About Terramar Sports Inc.
Since 1971, Terramar Sports has perfected the science of keeping people warm, dry and comfortable while enabling peak performance through innovative baselayers. As a fabric-first brand, Terramar’s goal is to bring new fabric technologies to market to help people be more comfortable as they enjoy all aspects of the outdoors. Terramar Sports is a brand within the Lamour Group. For more information, please visit the Terramar Sports website at www.terramarsport.com.
Terramar Celebrates 50 Years of Innovation with their Winter 2021 / 2022 Baselayer Collection Brand innovates with new fabric technology utilizing Graphene - Outside Business Journal
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